If mastering personalization isn’t on your list of New Year’s resolutions, it
should be.
With so many shopping choices, commerce marketers need to get the right
content to the right customer at the right time. But they also need to automate
and optimize the process, reserving resources for the development of creative
campaigns that will make the personalization that much more effective.
It’s the prescription Bronto experts around the globe are writing for 2016.
Marketers need to incorporate customer experience into their marketing
materials, and smartly ramp up segmentation. Mobile and social strategy are
also two key factors that will determine success in the coming year, and both
benefit from a commitment to getting to know the customer and personalizing
the shopping experience.
