Description: With so many third-party information touchpoints available, it is critical for brands to create a seamless customer experience across all platforms and channels — one that aligns with but extends beyond the brand itself.In a report conducted in partnership with Yext, Forbes Insights surveyed over 500 consumers to gain perspective on customer search habits and brand trust.Brands should recognize that third-party sites:Play a key role in new customer purchasing decisionsProvide a more objective perspective on more than one brand in one spaceAre more accessible to those searching for a product or service compared to branded termsFor more insight on how your brand can keep up and take control of the information highway on both first and third-party sites, download the The Future of Online Search today.
