Elevating the Customer Experience in the Mobile World

Description: Tablets, phones, watches—we rely on them and the applications and services that they deliver. In this new application economy, these devices have changed the way we live, work and play. Built specifically for mobile devices, these apps have emerged as revenue powerhouses. In 2014, app sales reached $30 billion, and by 2017, the combined value of paid apps, app-enabled purchases of goods and services, and in-app advertising is expected to reach $151 billion in the US. Applications are also reshaping the way the enterprise connects with its employees, partners—and, most importantly—customers. Mobile applications are now the primary way that prospects and customers experience your brand, so it’s imperative that they work flawlessly.