The Complete Guide to Lead Nurturing

Description:

The real power behind lead nurturing comes from its ability

to automate thoughtful communications. With a nurturing

program in place, your prospects are no longer getting

spammed with generic sales emails — they’re receiving targeted

communications based on their own activities, interests, and

more. Take a look at the list below to get a better idea of some

of the benefits of lead nurturing, then flip to the next chapter

for more information on the different types of campaigns you

can run with a marketing automation tool.