Critical Questions

Description:

Gartner’s 2016-2017 CMO Spend Survey found that marketing departments

are spending 38% of their tech budgets on external development services

and cross-charges from internal IT teams. Strategic marketing and IT leaders

are looking for ways to streamline technology and eliminate solutions that

limit integrations and scalability. It’s important to look at the resources

required to maintain the marketing applications you use and compare them to

other options available in the marketplace.