Business executives and managers at
business-to-business (B2B) enterprises care
about time, money, competitive advantage,
customer loyalty and growth. Few pay much
attention to the vital IT infrastructure that
supports transactions and collaboration with
trading partners — though that B2B backbone
directly affects performance and profitability. In
fact, just 26 percent of business managers view
B2B integration as a competitive differentiator,
according to a study for IBM by Vanson Bourne,
a research consultancy.
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