Five Ways Small Businesses Are Powering Growth with Marketing Automation

We know from experience: working with a small
marketing team is great for communication, but
the workload can be a bit overwhelming at times.
Small business marketers are often juggling a
myriad of tasks on a day-to-day basis, from email
marketing to social media monitoring and more.
That’s why so many marketers start looking for a
solution that can help them do more with less!
This is a story that we’re familiar with at Pardot
(after all, we started as a one-woman marketing
team ourselves!), and one that sounds familiar
to a lot of our clients, too. Fortunately, with a
little help from marketing automation, Pardot
clients have been able to solve a number of pain
points, including poor content distribution, broken
workflows between marketing and sales, lack of
revenue tracking, and more.